This is part of another case study from Paul Arden's book 'Whatever you think think the opposite.' In traditional flower photography the most perfect specimen would be picked, then carefully arranged and lit so that it looks as perfect as possible. Rather than shooting a perfect fresh flower, Irving Penn photographed a dead flower perfectly. This is not the traditionally correct way to answer this kind of brief, it's a beautiful solution to the problem. By making the conventionally 'wrong' decision the picture becomes memorable.
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